<FONT COLOR="#FF0033"><B>ADFEST 2007:</B></FONT>O&M scores 5 metals in Print and DM

At the Asia Pacific Advertising Festival 2007, eight metals have been won by Indian agencies in the Print, Outdoor and Direct Marketing categories, including one gold, two silver and five bronze

At the 10th Asia Pacific Advertising Festival, 2007, Indian agencies have won eight metals. They have won one gold, three silvers and four bronzes in the Print, Outdoor and Direct Marketing categories.

Five of the eight metals were won by O&M: the gold, two silvers and two bronzes.

Brand David Communications won a silver and Grey Worldwide and Everest Brand Solutions won a bronze each.

<FONT COLOR="#FF0033"><B>ADFEST 2007:</B></FONT>O&M scores 5 metals in Print and DM

O&M won the gold for its IAPA ‘Adoption’ campaign in the Print Public Service category. The campaign has three ads depicting a parent in the lap of a child. The idea was to show that by adopting a child, it’s not the parent who is bestowing a favour, but the child who brings love, warmth and happiness in the parent’s life. A single ad from the same campaign won O&M a silver in the Single Print category. The agency won its other silver for the Cadbury ‘Ulta’ Perk campaign in the Print Confectionery category.

O&M won a bronze for a single ad from the Cadbury ‘Ulta’ Perk campaign in the Single Print category. It won its second bronze for the Children’s Little Theatre radio spot, ‘Beginner’s Classes’, in the DM Direct Response category. The radio spot was created by O&M’s Kolkata branch.

Brand David Communications won the silver for AIS Strong Glass ‘Train Stopper’ in the Single Non-Conventional Outdoor category.

Grey Worldwide won a bronze for its work on ‘The Times of India’-‘Jaago Gujarat’ campaign titled ‘Female Foeticide’ in the Print Public Service category. And Everest Brand Solutions won bronze for The Soundsmiths ‘Demo CD’ in the Direct Marketing Dimensional Mail category.

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