Ashwini Gangal
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TBWA Mumbai bolsters leadership; ropes in Meenakshi Chohan as VP, account management

Chohan moves in from BBDO, Mumbai.

TBWA India has brought on board Meenakshi Chohan as vice-president, account management for its Mumbai operations. Earlier, Chohan was business head, BBDO Mumbai.

At TBWA, Chohan replaces Gayatri Gogate, who recently left the agency to join McDonald's. Chohan will report to Nirmalya Sen, managing director, TBWA India and Shiv Sethuraman, chief executive officer, TBWA India.

TBWA Mumbai bolsters leadership; ropes in Meenakshi Chohan as VP, account management
Her immediate mandate is to head a unit that handles brands such as Visa, Nivea, Marvel Realtors and Standard Chartered.

After obtaining a Masters degree in economics, Chohan joined Reed, a communications agency in London. Subsequently, in a career spanning 10 years, she has had stints at JWT and Leo Burnett, Mumbai. She has worked on some high profile brands such as Hindustan Unilever, Godrej, Procter & Gamble, Britannia, Johnson & Johnson, Bayer and Tiger Beer.

Chohan says, "TBWA is one of the world's best networks and it's an honour to be a part of the team. Furthermore, Disruption, I believe, is a powerful philosophy and I look forward to working with the team here to produce breakthrough strategies and creative work for our clients."

Sen says, "What struck us about Chohan is her restlessness to go beyond conventional thinking and her belief in designing interesting conversations with consumers beyond the conventional 30 second format." He adds that her mandate now will be to lead a strong pool of brand management talent in Mumbai.

Anand Narayan, who came on board as vice-president, account management some months ago, will continue to head the other half of TBWA Mumbai's business with brands such as Nissan, Loop Mobile, Angel Broking, IDFC Mutual Funds and BagZone.