Ashwini Gangal

Publicis Capital Mumbai wins the Angel Broking account; ad spends are around Rs 6 crore

TBWA is the incumbent on the account.

Close on the heels of winning the Cleartrip account, Publicis Capital Mumbai has acquired the advertising mandate for the Angel Broking business. Amit Majumdar, executive director and chief strategy officer, Angel Broking tells afaqs! that the ad spends for the upcoming ad campaign are pegged at around Rs 6 crore. This campaign will be launched within the next 20 to 30 days. The campaign will be TV-led.

Publicis Capital Mumbai wins the Angel Broking account; ad spends are around Rs 6 crore
This development did not involve a multi-agency pitch; the Angel Broking authorities contacted the agency. A brief was given and after assessing the way it was executed by the team at the agency, the creative duties were handed over. The media duties for the account are handled in-house.

The Angel Broking account had been with TBWA for the past two years. "Bringing on board Publicis Capital is a development that emerged out of the need for a better perspective," Majumdar explains. He adds that Angel Broking is experiencing a growth phase, and is working towards meeting new challenges. "We were looking at a partner who would be aligned to our thought process and would help us surge to the next level," says Majumdar, adding that Publicis Capital, with its "contagious thinking" company philosophy seems promising enough to help Angel Broking meet its goals.

Commenting on the win, Madan Mohan, executive vice-president, Publicis Capital, Mumbai, conveys in a press statement, "The challenge now is to develop a unique brand point-of-view that will help change the conversations in the category."

Angel Broking, a member of the BSE, NSE, NCDEX and MCX, is one of India's leading stock broking and wealth management companies with a range of services on offer, including stock and commodity trading, portfolio advisory and management services, e-broking and depository services.