Cannes 2011: BBDO has two PR Lions shortlists; Mudra has one

BBDO India's Shave Sutra campaign for Gillette has pulled in both shortlists; Mudra has been shortlisted for its Silent National Anthem for BIG Cinema.

At the 58th International Festival of Creativity, shortlists for this year's PR Lions have been announced.India has three shortlists, courtesy BBDO India and Mudra Communications.

Cannes 2011: BBDO has two PR Lions shortlists; Mudra has one

Mudra Communications'

Silent National Anthem

, a touching campaign for BIG Cinemas, has been shortlisted for a PR Lion in the Best Use of Broadcast sub-category. As part of the Silent National Anthem campaign, the Mudra Group had created a new video on the occasion of India's 61st Republic Day, which was a silent rendition of India's National Anthem, interpreted through sign language. The video was played in all BIG Cinema theatres before a film commenced.

BBDO India's Shave Sutra campaign for P&G brand Gillette has been shortlisted in two sub-categories, namely, Consumer Goods, including FMCG and Household Products, and Best Launch or Re-launch.

The Shave Sutra campaign is an extension of the Shave India movement, where 2,000 men shaved in public. The activity also found a place in the Limca Book of Records.

PR Lions was introduced two years ago, with India failing to score that year. In 2010, though, BBDO India won the Silver PR Lion, also for Gillette (Women Against Lazy Stubble campaign).

Will it shave its way to success this year, too?

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