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Saatchi & Saatchi Health to handle three Birla Wellness brands
The agency will handle Rebirth, Evolve Medspa and Birla Kerala Vaidyashala. Previously, Network Advertising was handling the creative duties for these brands.
Saatchi & Saatchi Health, part of the Publicis Healthcare Communications Group (PHCG), has won three brands under the Birla Wellness umbrella. Specifically, the agency will handle Rebirth, Evolve Medspa and Birla Kerala Vaidyashala (BKV).
Part of Birla Research and Lifesciences (BRLS), Rebirth is a combination of a spa and a store selling 100 per cent natural skin, hair and nutrition products. For this part of the account, the assignment for the winning agency includes handling the various product sub-brands under the umbrella of Rebirth, such as Chant and Nutrinext.
Lastly, Birla Kerala Vaidyashala, an Ayurveda therapy chain across Mumbai and South India, specialises in treating various lifestyle and chronic health disorders.
The development is the result of a multi-agency pitch process that took place in Mumbai. The agency's Mumbai office will handle the business.
The mandate for these brands has moved from Network Advertising.
Addressing the acquisition, Malavika Harita, chief executive officer, Saatchi & Saatchi Health, says, "This is a huge win for us, and we are looking forward to partnering with Birla Wellness to make these very unique brands 'love marks' in a rapidly evolving health and wellness market."
N Venkat, chief executive officer and managing director, Birla Wellness says, "We believe Saatchi & Saatchi Health brings the right mix of knowledge and freshness to this very important foray of the Yash Birla Group into a new sector which is not only expanding, but more importantly, becoming top of mind for a number of discerning consumers."
Venkat adds that his team has been closely monitoring the rapidly growing trend of health consciousness and a shift towards natural products and treatments for the past few years.
The Birla Wellness Group is a part of the Yash Birla Group which is an INR 30 Billion conglomerate of over 20 diversified companies, ranging from established sectors such as auto and engineering, textiles and chemicals, and power and electrical to emerging sectors such as wellness, lifestyle, education and IT. Currently, the group has 10 listed entities in India.