The total media budget is around Rs 6 crore.
The Kochi-based Team One Advertising has won the creative duties for V Star, a popular innerwear manufacturer in Kerala. V Star belongs to the parent brand V-Guard Industries, a company that has a product portfolio spanning categories such as voltage stabilisers, pumps, motors, electric water heaters, solar water heaters, fans, UPS systems for computers, digital UPS systems, LT power cables, and control cables.
The total media spends are around Rs 6 crore.
Earlier, the creative duties for V Star were handled by Stark Communications; the agency has been handling the account for about a year. There was no full-fledged multi-agency pitch before the account moved to Team One Advertising.
The media planning and buying mandate for V Star lies with Mudra Max. Prior to Mudra Max, the media mandate was with Maitri Advertising.
It may be noted that Publicis Ambience, Bengaluru, was awarded the creative duties for V Star's parent company, V-Guard, a couple of years ago. Prior to Publicis, the creative mandate for V-Guard was with TBWA.
Commenting on the media mix for the upcoming campaign for V Star, Raphi Davis Akkara, creative director, Team One Advertising tells afaqs! that while TV, print, and outdoor communication will be used for the brands Vanessa and Valero, print will be the lead medium of communication, supported by outdoor, for Little Vanessa and Little Valero.
The 10-year-old Team One Advertising is headquartered in Kochi. It was founded by former account management professional (who has worked at Mudra and BBDO) Vinodini Issac, who serves as managing director at the agency.