Nilesh Vaidya joins Rediffusion Mumbai as ECD

At Rediffusion, he will report to the agency's national creative director, N Padmakumar.

Rediffusion-Y&R has found a new executive creative director in Nilesh Vaidya. He will be based in Rediffusion's Mumbai office and will report to N Padmakumar, national creative director.

Most recently, Vaidya was executive creative director at Network Advertising Mumbai. Earlier, he worked as executive creative director at Euro RSCG India.

It is also learnt that at Rediffusion, some of the brands that Vaidya will work closely on include Tata Nano, Tata commercial vehicles, Taj, Sugar Free and the recently acquired SBI mutual fund account.

Vaidya, who brings to the table 17 years of experience in the field of advertising, began his career in 1995 with Spear Advertising. Besides Network Advertising and Euro RSCG, he has also worked with agencies such as Lowe Lintas and Triton Communications.

During his career, Vaidya has worked closely on brands such as Reckitt Benckiser, Johnson & Johnson, Aquaguard, Jet Airways, Thomas Cook, Cipla, Dainik Bhaskar (Zid Karo campaign), HDFC Bank and Bharat Petroleum.