Nisha Singhania, GM, Saatchi & Saatchi Mumbai lets afaqs! in on her reading habits.
At present, I am reading Jaya by Devdutt Pattanaik and The Lovemarks Effect by Kevin Roberts. Jaya is a retelling of The Mahabharata, which is probably the most fascinating story ever told. The layers and characters it has are just amazing. I love reading different interpretations of the Mahabharat. What I love about Jaya is its simplicity and the interesting illustrations that go along with the narrative.
The Lovemarks Effect offers inspiration about creating emotional connections and winning in a consumer-empowered future. In today's Volatile, Uncertain, Complex and Ambiguous (VUCA) world that seems to be the only way for brands to survive. This book explains the concept of Lovemarks and gives insights and stories of Lovemarks at work around the world.
There is no 'one' type of genre that I read. A good book, for me, needs to be a good read whether it is fiction, biographies, Indian culture and mythology, branding, humour or romance.
Some of my favourite authors are Chitra Banerjee Divakaruni and Margaret Mitchell. Divakaruni's Palace of Illusions is the Mahabharata from Draupadi's point of view. Mitchell's Gone with the Wind is one of my all time favourites. I can read it every six months. The characters of Rhett Butler and Scarlet O Hara are absolutely delightful.
The Girl with the Dragon Tattoo is already waiting by my bedside. A friend whose taste I trust recommended it to me.