The process is underway in Mumbai.
Reliance Mutual Fund, a part of the Reliance Group, is currently scouting for a new creative agency. The pitch process based in Mumbai is still in its nascent stages.
The authorities are still in the process of seeking more agency credentials, inform sources. No presentation rounds have taken place as yet. So far, about three to four prominent agencies (most of which are networked agencies) have been briefed, and are currently working to plan their pitch presentations that will take place a few weeks from now.
The incumbent creative agency on the account is Metal Communications.
Reliance Mutual Fund, also known as RMF, is one of India's prominent mutual fund companies. Reliance Capital Asset Management (RCAM), a subsidiary of Reliance Capital, is the asset manager of Reliance Mutual Fund.
Reliance Capital has interests in asset management, life insurance, general insurance, private equity, proprietary investments, stock broking and other financial services.