Ashwini Gangal

Grey loses 'Killer Jeans boy' Karan Rawat

The former executive creative director's next destination is unknown at the moment.

After spending a little over two years at the agency, Karan Rawat, executive creative director, Grey India, Mumbai, has put in his papers.

Grey loses 'Killer Jeans boy' Karan Rawat
While confirming the decision to move on, Rawat tells afaqs! that though his tenure at Grey was nothing short of fabulous, he nonetheless has "other plans" and looks forward to doing "something different".

At Grey, he was given the mandate to handle the Mumbai art department and set up the entire Mumbai team. "It was a big responsibility and I had a great, successful stint at Grey. It was just a personal decision to move on," he says.

About his next move, Rawat says he is still in the process of evaluating his options. Though largely known for his work on the Killer Jeans account (while at Enterprise and then later at Grey), some of the other key brands he worked on at Grey include Reliance Communications, Parle Wafers, Adani Group (Shantigram), Bharati Axa and Killer Deodorant.

An alumnus of J J Institute of Applied Arts, Mumbai, Rawat has more than 16 years of experience in the advertising industry. He started out with McCann Erickson as a visualiser and, after one year, moved on to JWT, where he worked as senior art director for five years. Then, Rawat joined Enterprise Nexus (Bates India) where he worked as creative director for six years.

Then, for about a couple of years, Rawat worked as an independent creative consultant on the Killer Jeans and Easies accounts. After that, in mid-2010, he joined Grey as executive creative director.

Overall, in his career so far, he has worked on brands such as Easies, Times of India, Femina, Ravissant, ICICI Credit Cards, Smirnoff, Coke, Fanta, Inorbit Mall, Mother's Recipe, Filmfare, NECC, Parle-G, Bajaj Alliance, Audi, Kinderjoy, Nutella, Ferrero Rocher, Honda Brio, Lucky Strike (ITC), Servo 4t and Vimal.

Interestingly, Rawat also holds a degree in film making from New York Film Academy (NYFA), USA.

In fact, he has worked very closely with Ram Gopal Varma as director's assistant (or DA) in the creative department for the film Sarkar Raj. His work involved character design, song sequences, montages and development of scenes.

He has also directed a short film (of 10 minutes) called 'Phobia' at the New York Film Academy (NYFA).