Creativeland Asia retains Audi

The brand team has been evaluating creative, digital, CRM and events-related agencies for more than a month.

After meeting several leading agencies, German luxury car maker Audi has decided to continue its association with Mumbai-based Creativeland Asia. afaqs! fetched a confirmation from the brand team.

"Creativeland Asia stays on board. I wouldn't call it 'retaining the account' as the intention never was to move the account to another agency. We were happy to see different agencies' perspectives on the emerging markets and Audi's positioning in these geographies,"

says the Audi spokesperson, at the risk of making the process resemble idea-shopping.

Thus, Creative land Asia will continue to handle the creative mandate for Audi. As for a change on this front, afaqs! gathers that the brand team could re-visit the matter "next year".

Creativeland Asia has been in charge of the brand's creative duties in India since July, 2010. At the time, the win was touted as a big one for the agency. It was a shot in the arm not just for the winning agency but also for other home-grown independents that dared to dream beyond Indian brands.

It may be recalled that Creativeland Asia created a digital-heavy, 3D-integrated campaign to promote Audi's luxury sedan, the A8 L; it garnered much appreciation, including a Spikes Asia Award last year.