Ashwini Gangal

Creativeland Asia retains Audi

The brand team has been evaluating creative, digital, CRM and events-related agencies for more than a month.

After meeting several leading agencies, German luxury car maker Audi has decided to continue its association with Mumbai-based Creativeland Asia. afaqs! fetched a confirmation from the brand team.

Creativeland Asia retains Audi
Creativeland Asia retains Audi
says the Audi spokesperson, at the risk of making the process resemble idea-shopping.

Thus, Creative land Asia will continue to handle the creative mandate for Audi. As for a change on this front, afaqs! gathers that the brand team could re-visit the matter "next year".

Creativeland Asia has been in charge of the brand's creative duties in India since July, 2010. At the time, the win was touted as a big one for the agency. It was a shot in the arm not just for the winning agency but also for other home-grown independents that dared to dream beyond Indian brands.

It may be recalled that Creativeland Asia created a digital-heavy, 3D-integrated campaign to promote Audi's luxury sedan, the A8 L; it garnered much appreciation, including a Spikes Asia Award last year.