As opposed to just three awards in 2013, India has bagged 25 awards this year and moved to the 9th position globally.
At the D&AD Awards 2014, Indian creativity received huge recognition, with 25 awards being handed out to Indian entrants, three of which are contenders for the Yellow Pencil as nominated work. The Yellow Pencils will be awarded in May.
McCann Erickson India is the most awarded agency from India, earning 10 In Book awards and a nomination in the White Pencil category for its Share My Dabba campaign for Happy Life Welfare, The Dabbawala Foundation.
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Tim Lindsay, CEO, D&AD, says, "Entries to D&AD have gone up over 10 per cent this year, which is a reflection of D&AD's increasing popularity in maturing creative markets like Brazil and China. The main theme we're seeing this year is one of convergence: the lines between categories are becoming more and more blurred, which means ideas have to be smarter and the execution more pristine than ever. We've also seen a massive increase in smaller design studios entering - which I hope indicates that the creative industries are in rude health at every level."
In all, 683 awards were handed out at the event, as opposed to 614 in the previous year. Globally, at this stage (before the Yellow Pencils are awarded on May 22), Grey London has raked in the highest number (19) of awards, including two nominations and 17 In Books.
The awards were initiated in 1962 and inspire a community of creative thinkers by celebrating and stimulating the finest in design and advertising. In-Book, Yellow Pencil, White Pencil and Black Pencil awards are given away to entries chosen under different categories such as Outdoor Advertising, Advertising, Art Direction, Art, Blogging, Brand Development, Copywriting and many others.
Jury members such as Kartik Iyer (Happy Creative), Raj Kurup (Creativeland Asia), Tista Sen (JWT India), Ram Sinam (Trapeze) and Sujata Keshavan (Ray+Keshavan | Brand Union) were a few members of the Indian creative industry invited to judge entries at the awards.