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afaqs! Creative Showcase: Urzza's electrifying effect

afaqs!, New Delhi & afaqs! news bureau

03 Oct 2014 05:30 IST

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afaqs! Creative Showcase: Urzza's electrifying effect

Executed by Soho Square, the Bisleri-backed energy drink Urzza's TV campaign hovers around the idea that a can of Urzza coupled with street smartness can impress anyone. The campaign premise comprises two men and an attractive women chilling around a swimming pool. While one of them chooses to woo her with his overt masculinity, the other calmly sips the drink and uses his tact to impress the lady.

Urzza Bisleri advertising