afaqs! Creative Showcase: Fastrack urges consumers to Just Be

Fastrack asks its consumers to stop trying to be someone else.

Fastrack, from the house of Titan, has always been known for its witty, out-of-the-box and bold campaigns. Some of its previous campaigns are 'Move on', which had different legs to it such as the Closet ad, Live-In, Mature Is in and others.

Recently, the brand launched its latest campaign to promote a line of bags, sunglasses and watches with the positioning, 'Just Be', where it urges the consumer to be themselves and not to try being someone else or something else.