DDB Mudra North wins creative duties for McVitie's

The incumbent agency on the account is Publicis Capital.

DDB Mudra North has won the creative mandate for McVitie's Biscuits, the flagship brand of United Biscuits in India. The agency was chosen following a multi-agency pitch involving major Indian advertising players such as Dentsu Marcom and its incumbent agency Publicis Capital.

McVitie's is a global brand present in over 100 countries.

Commenting on the account win, Sonal Dabral, chairman and chief creative officer, DDB Mudra Group, says, "McVitie's is a much loved brand across the world. Having been a fan for the last 14 years, it's my favourite brand of biscuits and cookies too. We are looking forward to creating some fresh and exciting work on this brand."

Vandana Das, president, DDB Mudra North, adds, "We are delighted to be associated with McVitie's, an interesting brand in the FMCG sector. We look forward to take this brand on a growth path with a communication package that would certainly grab a lot of attention."

DDB Mudra North's client roster includes Aircel, Dabur, Wrigley, Mother Dairy, Carrier Midea, Pan Bahar, Marico, GPI, Experion and Cisco, among others.