No Indian entry has been shortlisted for a Mobile Lion
The most important leg of the 62nd International Festival of Creativity (Cannes Lions 2015) has commenced.
Indian agencies that have been shortlisted in the Press Lions category include: McCann Worldgroup India Mumbai, Cheil India Gurgaon, Grey Worldwide India Mumbai, Contract Advertising India Mumbai and Taproot Dentsu Mumbai.
Grey’s shortlisted entries include three ads for DHL Express Courier Services (DHL Hands – Ripped, Cutter and Scissors) and two ads for Duracell Batteries (Positive & Negative Color Code – Musical Monkey and Karaoke Mic).
McCann’s shortlisted entries include three ads (titled French Horn, Fugelhorn and Saxophone) for Dabur's Gastrina, and two ads (titled Puddle and Basement) for Essel Group’s Dish TV.
Cheil’s shortlisted entries include three ads (titled Housewife, Office Executive and Teacher) for Samsung India Electronics’ Mobile Phone SOS Feature.
Contract’s shortlisted entries include three ads (titled ATSS CCTV Bank, ATSS CCTV Parking Lot and ATSS CCTV Office) for ATSS Security Solutions Provider.
Taproot Dentsu’s shortlisted entries include two ads (titled the Pimp and Railway Contractor) for Bennett Coleman’s Mumbai Mirror.
No Indian entry has been shortlisted for a Mobile Lion. Recall that last year, HUL’s path-breaking Kan Khajura Tesan innovation struck Gold in the Mobile Lions category.
For the record, this year, the festival authorities have received a total of 40,133 entries across award segments and categories, including Cannes Lions, Lions Health and Lions Innovation, from agencies across the world.
India has sent 945 entries across the following categories: Film, Press, Outdoor, Radio, Cyber, Direct, Media, Promo & Activation, Titanium & Integrated, Design, PR, Film Craft, Mobile, Creative Effectiveness, Branded Content & Entertainment, Product Design and Glass Lions.
Additionally, India has sent 17 entries for the Lions Innovation category (including four in the Innovation section and 13 in the Creative Data section).
India sent 73 entries for the Lions Health category (including 13 in the Pharma segment and 60 in the Health & Wellness segment); these results have been announced already.