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BBDO India leads with 4
India has fetched eight shortlists in the Media Lions category. Of these, four are for work by BBDO India.
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Other agencies that have received shortlists include DDB Mudra, Ogilvy & Mather, Mindshare and Mediacom.
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BBDO India’s shortlisted entries include its Share The Load campaign for P&G’s Ariel Matic (Use of Ambient Media: Small Scale and Fast Moving Consumer Goods sub-categories), its Touch The Pickle campaign for P&G’s sanitary napkin brand Whisper (Use of Integrated Media sub-category), and the Dear Mr. Terry Savage campaign for iCONGO or Indian Confederation of NGOS (Fund-raising, Donations and Appeals sub-category). BBDO Mumbai has worked on the P&G campaigns; the Gurgaon team has worked on the iCONGO campaign.
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O&M Gurgaon’s ‘Him Initiative’, a campaign for breast cancer awareness for Philips India, has fetched the agency its Media shortlist. The sub-category is Use of Digital Content.
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It is DDB Mudra Mumbai’s famed Misunderstood Scoreboard initiative for Zee Media Corporation’s Zee News that has fetched the agency its Media shortlist. The sub-category is Use of Events & Stunts.
Mediacom Mumbai’s shortlisted entry is its ‘What Women Want...' campaign for P&G’s Gillette; BBDO Gurgaon is listed as the creative agency. The sub-category is Fast Moving Consumer Goods.
Mindshare Mumbai’s shortlisted entry is ‘Radio’s first feature film’ for Hindustan Unilever’s Clinic Plus. The sub-category is Use of Branded Content & Sponsorship.