He joins the agency from Havas Worldwide.
L&K Saatchi & Saatchi has announced the appointment of Vivek Rao as chief creative officer - North. Rao has 15 years of experience working with global marketing communication companies and successfully driving growth and thought leadership for global and local brands.
On his appointment, Rao comments, "The dynamics of communication has changed and yet, the basics still remain the same. Solid ideas, simplicity of storytelling will always be the way for brands to connect with consumers. The good part is that clients are extremely keen to reach out to consumers in ways that aren't necessarily from expected quarters. Praveen and Anil have a clear picture about the way ahead and my role will be to ensure that, from a creative perspective, we hit the right notes for our clients. The canvas is much wider now and the ride is bound to be fast and enjoyable."
Over the years, Rao has been associated with agency networks like McCann Erickson, Leo Burnett, Contract Advertising, Publicis Ambience and Havas Worldwide. He has worked on brands such as Sony SIX, Tide detergent, Pears, Band-Aid, Vicks, Heinz Tomato Ketchup, Citibank, BPCL, Strepsils, HDFC Life Insurance, Balsara, Bajaj Electricals, Reliance Communications and Vaseline, to name a few. His work has been recognised and awarded both internationally and domestically at Abbys, Mirchi Kaan and AAAI.
L&K Saatchi & Saatchi operates in four cities - Mumbai, Delhi, Kolkata and Chennai - with strength of approximately 359 employees. Other than mainline advertising, it has specialised service units such as Digital L&K Saatchi & Saatchi, Design L&K Saatchi & Saatchi, Ngage L&K Saatchi & Saatchi and Saatchi X. These units specialise in an array of marketing communication services from digital and social media to retail marketing, promotions and activation.
The agency boasts of a repertoire of clients across product categories. ITC, P&G, Renault, Dabur, Hero Motocorp, Emirates, Godrej, Jockey, Reliance, Idea Cellular, Kent, Exide Life Insurance, Tuborg, Novartis HSBC, Total Oil India, Thomas Cook and Siemens Home Appliances are some of its clients.