The Social Street launches branded content and entertainment division

Mates' Pamita Seth will head the division.

The Social Street has launched its Branded Content and Entertainment division. Pamita Seth has been roped to head the practice. She will be overseeing a team of around 10 people who are already on board.

Seth brings with her around 13 years of experience having worked in organisations such as Radio Mirchi and ABSIL (The Times of India Group). Her most recent stint was with Mates (Madison).

Seth's expertise lies in Branded Content, Campaign Creation, Media, Marketing, Brand Solutions, Partner Engagement and Intellectual Properties. She has been instrumental in developing campaigns like 'Mirchi Queen Bee', 'Mirchi Music Awards', 'Femina Miss India', 'Spell Bee' and has won awards for her Branded Content work on films like 'Yeh Jawani Hai Deewani', 'Race 2', 'PK' and 'Shamitabh', among others.

Speaking on her appointment, Seth says, "The team at The Social Street comes with many years of experience, having worked across a variety of brands and production houses in India, UK, Canada and UAE. I am looking forward to working with them to provide only the very best to our clients."

Commenting on the launch of the new division, Pratap Bose, chairman and founding partner, The Social Street, says, "We are looking to offer a plethora of services to cater to the varied needs of clients, which would include, among other things, In-Film Advertising, Movie Promotions, Intellectual Properties, Telecast and Talent Solutions."

An official statement from the agency claims that it will be a part of The Festival of Globe - Silicon Valley and San Francisco Global Movie Fest hosted by the Federation of Indian Association. The San Francisco Global Movie Fest is an annual film festival that spans across 10 days and showcases nearly 50 films and includes workshops, award night and the legendary India Day Parade of The Bay Area.

The Division is also collaborating with renowned filmmaker Guneet Monga to showcase her film 'Monsoon Shootout' as the Grand Closing Ceremony Film at the festival.

The Social Street is a new-age, digitally-driven, experiential, engagement and communications agency with a footprint across many key cities in India. It has over 100 professionals and provides communication solutions to clients through the areas of Retail, Shopper, Out of Home, Events, Promotions, Activations, Youth, Sports Marketing, Media, Digital, Content and Data Consultancy.