afaqs! Creative Showcase: OLX Daastaan: Memories Without Borders

'Daastaan: an initiative to reunite you with your memories' is the latest ad rolled out by OLX, executed by Leo Burnett. It narrates the tale of millions of people who, in 1947, were forced to leave their homes to start a life on the other side of the border. OLX's new initiative collects memories people cherish the most and tries to depict the timeless association between people, and the goods they have been separated from and their desire to be reunited with them.