Spikes Asia 2015: ‘Share The Load’, ‘Touch The Pickle’ and ‘Misunderstood Scoreboard’ Shortlisted

BBDO’s ‘Share the Load’ and ‘Touch the Pickle’ campaigns for P&G have been shortlisted in the Direct and Promo & Activation categories. Meanwhile, DDB Mudra Group’s ‘Misunderstood Scoreboard’ for Zee News has got a Promo & Activation shortlist.

McCann's Kite ad for Jivdaya Charitable trust has been shortlisted

BBDO has got four Direct shortlists this year. All four are for P&G India. Of the four, three are for P&G’s Whisper (‘Touch the Pickle’) and one is for P&G’s Ariel (‘Share the Load).

Promo & Activation category: Two Indian agencies have got shortlists in this category, BBDO and DDB Mudra Group. BBDO has three shortlists – two for P&G’s Whisper (‘Touch the Pickle’) and one for P&G’s Ariel (‘Share the Load’).

DDB Mudra Group’s solo shortlist is for its famous ‘Misunderstood Scoreboard’ for Zee News Corporation.

McCann's Kite ad for Jivdaya Charitable trust has been shortlisted. No Innovation shortlists for India.

Watch this space for more.