afaqs! Creative Showcase: Myntra: Spoiling customers for choice

Myntra, the Indian e-commerce fashion and casual lifestyle products company, has rolled out its new campaign 'The best of fashion selected from the best of brands' to showcase its width of collection that ranges from national to international brands. The aim is to help people look good and reinforce its strong brand position.

The campaign comprises three ads that capture key style moments within a single day in the life of a man and a woman, who get the right look for every occasion.

The men's wear ad features casual, formal and outdoor clothing worn by three youngsters during memorable events in their lives such as going for a date, a wedding and a road trip. It's about how they live every moment in style.

The women's wear ad showcases young women in fashionable attire and accessories and captures glimpses of how their style empowers them to lead and succeed.

The sportswear commercial showcases sports and fitness clothing and accessories.