"There's no competition; we'll create communication based on briefs": Satbir Singh, Thinkstr

Prior to launching Thinkstr, Singh was chief creative officer at FCB Ulka.

Satbir Singh, former chief creative officer, FCB Ulka, has launched Thinkstr, an advertising agency with a focus on digital. Ravi Raghavendra of JWT has joined him as head of creative. The two had worked together at Havas. Ashwani Sinha, former senior planning director, O&M, has joined as head of strategy.

"There's no competition; we'll create communication based on briefs": Satbir Singh, Thinkstr

Singh resigned as the chief creative officer (CCO) of FCB Ulka last month, ending his year-long stint with the agency. Commenting on the development, he says, "At Thinkstr, we want to create ideas for digital consumers. Although we will use different mediums, digital will be at the core of everything we do. We will look at clients who are forward thinking and look towards a future world which is digitally connected."

Talking about competition, he adds, "There's no competition; we'll create communication based on briefs. So, Thinkstr could be a digital agency for one client and an outdoor for another, depending on the brief.

Singh further informs that the agency is already operational and by the end of January, there will be around 10 people on board.

Singh had quit Havas Worldwide, where he spent nine years, to join FCB Ulka. He moved to Mumbai for the new role in February last year. He joined Euro RSCG (later rebranded as Havas) as executive creative director in 2005, and was promoted to the position of CCO in 2007.

In his career spanning two decades, Singh worked with leading agencies including Trikaya Grey (now Grey), Leo Burnett, Contract, Equus, Ulka, and Ogilvy.

Over the years, he handled brands such as Daewoo Automobiles, Volvo, LML, Panasonic, Voltas, LG, and Reckitt Benckiser. Singh also led and authored award-winning campaigns such as Incredible India! for India Tourism, and Bajate Raho for Red FM.

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