Bang in the Middle wins Groomefy account

The agency will handle the mainline, as well as digital duties for the brand.

Groomefy, an online platform for beauty services, professionals and trends, has roped in Bang in the Middle to take care of its entire communication for the platform. As part of the win, the agency will work on the mainline, as well as digital duties for the brand.

The service is currently being rolled out in the national capital region (NCR) and will be soon available across the country.

Speaking about the launch, Amyt Kumra, co-founder, Groomefy, says, "Grooming is a huge category and is becoming central to consumer lives today. The search for latest trends in hair, nail, face, and body art is never ending. Bang in the Middle has been on board with us to create the entire communication for the platform and make the use of the platform a daily habit for consumers. We are about both men and women and everything they seek about grooming services."

Naresh Gupta, managing partner, Bang in the Middle adds, "Groomefy opens a completely new way to create a market around beauty services. We have a very challenging brief to build Groomefy as the only place that any consumer needs to look for when they want to know what drives the look."

The campaign has already broken on social media across Instagram, Facebook, and Twitter, while the app is available on Andriod, and iOS, claims the company in a press note. In the coming months, it will move beyond digital media.

Founded by Amyt Kumra and Rohit Kumra, Groomefy showcases the latest trends in hair, face, nail, body, spa, and body art, styling and make-up.