GREY's Samrat Das Gupta joins Cheil India as head, experiential marketing

Brands he has worked on in the past include BAT, P&G, GSK, Nokia, Mars, and ITC.

Cheil India has roped in Samrat Das Gupta as head of the agency's experiential marketing division. Das Gupta joins from GREY Group India where he was vice-president and business head, and worked on accounts such as BAT, P&G, GSK, Nokia, Mars, and ITC. He comes on board at Cheil India with 16 years of experience that has spanned across marketing and communications in South and South-East Asia.

Commenting on the appointment, Shiv Sethuraman, Group president, Cheil, South-West Asia, says, "(Samrat) Das Gupta's track record and credentials are impeccable. Our retail and activation businesses are expanding rapidly and are a significant growth factor for Cheil. We are excited to have someone of Das Gupta's calibre on board with us."

Commenting on his new role, Das Gupta says, "Increasingly, consumer experiences are becoming critical to the success of brands. With a growing focus on integrated marketing services, the endeavour at Cheil is to build a comprehensive experiential offering. When (Shiv) Sethuraman outlined his vision and growth plans to me, it was an easy jump on to this exciting, yet challenging bandwagon at Cheil."