Ankush Talwar joins Neo@Ogilvy as head, analytics and insights

Neo@Ogilvy, OgilvyOne's global media agency and performance marketing network, has announced the appointment of Ankush Talwar as head, analytics and insights. In his new role, Talwar will develop and scale the analytics capabilities for digital and performance media for the agency.

Commenting on the appointment, Rajesh Bhatia, president and country head, Neo@Ogilvy, India, says, "Clients' expectations from their digital media partners have changed. With so much focus on data and analytics, brand owners are increasingly looking at digital, specifically media partners, to always provide on insights and intelligence. I am delighted to have someone like (Ankush) Talwar who will lead Neo@Ogilvy's journey into analytics."

Talwar comes on board with more than 12 years of experience in data science, analytics, and insights, having worked across multiple industry sectors such as e-commerce, retail, banking, and utilities.

Prior to joining Neo@Ogilvy, Talwar was with Flipkart as head, customer and brand strategy analytics, in which capacity he worked towards facilitation of vast amounts of data, visits, and views data with respect to customer understanding. He also helped with insights about customer net promoter score (NPS), an indicator of growth vis-vis one's competitors that points towards good business performance for the organisation eventually leading to better market performance over peers, or provide an analysis of what was required to improve.

Talwar has worked with several Fortune 500 companies, as well as technology start-ups such as Accenture and American Express, where he started and scaled advanced analytics teams from just a few team members to more than 50 data science and analytics professionals. He has also created models for complicated consumer marketing problems like Lifetime Value and Spend Intent. Later, he moved to PAYBACK, a customer rewarding loyalty programme, where he led the insights and analytics team.