The agency will work on the brand's overall campaign.
YU, a new-age technology brand, and a fully-owned subsidiary of Micromax, has assigned its creative mandate to Contract Advertising. The agency will work on the brand's overall campaign.
Rana Barua, CEO, Contract Advertising, adds, "We are excited to partner this new-age brand with a pioneering eco-system and believe that it is poised to be the next big thing in the premium handsets category. What is more heartening is the idea our Delhi creative team presented at the pitch, which was bang on, and is now being taken forward as the new thought. We look forward to a long and enriching relationship with YU, a fully-owned subsidiary of Micromax."
YU is a new-age technology brand that strives to work with the community to create an ecosystem of connected devices. YU aims to provide an extraordinary product experience while offering differentiated services that delight the consumer.