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Cannes Lions 2016: Medulla Communications wins 2 Gold Lions and 'Healthcare Agency of the Year' title
Medulla has won 7 Lions in all. The 2 Gold Lions are for its touching 'Last Words' campaign for the Indian Association of Palliative Care. Medulla is 'Healthcare Agency of the Year' at Cannes 2016.
The 63rd Cannes Lions International Festival of Creativity has begun. A look at the Indian winners across the two Lions Health sub-segments - 'Health & Wellness' and 'Pharma'.
Pharma Category:
Medulla Communications has won seven Lions - Two Gold, two Silver and three Bronze. The agency has been named Healthcare Agency of the Year at Cannes 2016.
The Gold Lions are for the agency's 'Last Words' campaign for the Indian Association of Palliative Care in the 'Integrated Campaign' and 'Digital: Online Video' sub-categories. This campaign also fetched a Silver Lion (Digital: Social).
Medulla's 'Slums for Worms' campaign for GlaxoSmithKline (Zentel) has won a Bronze (Print & Poster Craft: Art Direction) and a Silver Lion (Standard Print).
Medulla's 'ADHD Symptom Stamps' campaign for Johnson & Johnson (Concerta) has won two Bronze Lions (Branded Content: Live Experience and Direct and Promo & Activation).
Health & Wellness Category:
Rediffusion Y&R - Bronze Lion - Direct and Promo & Activation - Dipper Condoms initiative for Tata Motors.