The agency will handle the creative, digital, media, and PR duties for the brand.
Commenting on the account win, Abhishek Chakraborty, executive director, DTDC Express, says, "The strategy and creativity shown by Publicis was in sync with our brand philosophy. I believe we have chosen the right partner to help us strengthen our brand equity."
Paritosh Srivastava, chief operating officer, Publicis Ambience, adds, "We are delighted to partner with DTDC. It is a massive player in its category and as the brand is poised to reinvent itself, we are sure that we will have a lot of opportunity to do great work together."
Jigar Fernandes, executive creative director, Publicis Ambience, shares, "It's a coming together of two entities really passionate about their work. The common goal is now to help take the brand to the place its legacy demands. It's going to be fun."
Publicis Worldwide is now represented by the following entities in India -- Publicis Ambience, Publicis Beehive, Publicis Capital, and Red Lion. In India, Publicis' clientele includes Lakme, LIC, L'Oreal, MakeMyTrip, Malaysia Tourism, Nerolac, Nestle, P&G, Shop CJ, Skoda, SpiceJet, Suzuki, and UrbanClap.