IBD retains Panasonic Consumer Electronics creative duties

IBD India, a Percept - Hakuhodo company, has retained the creative duties of Panasonic Consumer Electronics, a consumer electronics company, for two years as a result of a long pitch process.

As part of the announcement, the agency will focus on driving growth for the brand in the Indian subcontinent, Middle Eastern and African economies. Moreover, the brand aims to incur an expenditure of around Rs 25-30 crore for advertising the consumer electronics products this year and has plans to launch a new campaign around the upcoming festive season soon.

Commenting on the development, Rahul Gupta, founder and managing director, IBD says, "When we first pitched for the Panasonic business in 2008, we wanted to usher a refreshing and youthful energy to the brand, thereby making Panasonic the preferred choice of young India. The brand inferred a positive rub off when we presented a plan with Ranbir Kapoor, who was young, versatile and promising. The association with (Ranbir) Kapoor and Panasonic too has been a long and fruitful one."

The business will be led by Srikant Rath, chief operations officer (COO), IBD. The agency's Gurgaon office takes care of the Panasonic Consumer Electronics business, which includes - handling the television, beauty grooming products, sound systems and home theatre along with system solutions products such as printer, projector, and cameras from Panasonic's portfolio.