afaqs! news bureau

Shashank Gawade appointed as executive vice-president, Percept Activ

Gawade has 16 years of experience across sales, marketing, consumer engagement, and media strategy.

Percept One has announced the appointment of Shashank Gawade as executive vice-president, Percept Activ. His mandate is to create a new benchmark of innovation and creativity in the marcom space that drives tangible value for brands including Percept One clients.

Shashank Gawade appointed as executive vice-president, Percept Activ
Shashank Gawade appointed as executive vice-president, Percept Activ
Commenting on the development, Nupur Mahajan, chief executive officer, Percept One, says, "As advocates of multi-channel marketing, we understand that the success of any tactical experiential activity strongly depends on strategy, data, creative insights and a seamless stitching together of these with the brand at the core. (Shashank) Gawade's foray and expertise across FMCG, media sales, rural, technology start-ups, as well as media planning and buying coupled with his leadership ability and team play makes one almost certain that he will deliver copybook excellence."

Gawade is a communications specialist with 16 years of experience across sales, marketing, consumer engagement and media strategy.

He was most recently associated with BrandVU as managing partner, and was a consultant with multiple organisations on scaling up, expansion, and going to market. He was also in charge of its analytics vertical's growth and development of additional product lines.

Prior to that, Gawade led the experiential marketing practice as national director, Maxus, and GroupM. Some of his notable work at Maxus includes the 'Ask Me' launch, Vodafone's 'Taking the Experience to the Consumer' at Goa Fest, and 'Big Band Ad Club'. He also worked at Surewaves as business director, and managed categories such as lifestyle, durables, automobiles, and telecom at Business World.

Talking about his appointment, Gawade says, "I am ecstatic to contribute to Percept One at this point of my career and build a holistic marketing communications services delivery to strengthen the experiential marketing arm at Percept Activ. There's a lot for us to offer by synergising services from the Percept bouquet, in order to drive value for brands that we work with. We have a lot to give back to the people who associate with us and it can be achieved by thinking intelligently, planning smartly, and delivering consistently."

Gawade aims to maximise the impact of communication by integrating it with sales, marketing, consumer engagement, and media strategy. His core strength has been conceptualising strategies that cut costs and increase business output of associated brands.

Percept Activ is the experiential marketing specialist at Percept One. With branches across Mumbai, New Delhi, Pune, Kolkata, Bengaluru and Chennai, Percept Activ has on its roster clients such as Canon, Cognizant, Federal Mogul, H&M, HUL, MasterCard, Radio Mirchi, Sun TV, SABMiller, SBI, and Western Union.

Percept One comprises Percept/H: founding unit and Percept's flagship creative agency, IBD India: integrated brand development agency, Percept Gulf: brand consultancy; I-AM: branding and experiential design, Allied Media: media management, Percept Activ: experiential marketing, Percept ICE: events and MICE (Meetings, Incentives, Conferences, and events), and Percept Profile: full service PR agency.

With a team of over 700 people and 42 offices across India and the Middle-East, it claims to have capitalised billings of INR 17.26 billion (FY'16).

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