White Pencils, the premier accolade for Creativity for Good, were bagged by O&M's 'Beauty Tips By Reshma', PHD India's 'The Story of an Unborn Child - Chamki', and BBDO India's 'Dads #ShareTheLoad.
The winners of the first-ever D&AD Impact Awards 2016 held at the PlayStation Theater in New York City on September 27, have been announced. A total of 87 Pencils, including 20 White Pencils and two Black Pencils were awarded to work demonstrating great, transformative and creative ideas that have had real impact.
Among these, Indian ad agencies won honours in three categories - White Pencil, Graphite Pencil, and Wood Pencil.
White Pencils, the premier accolade for Creativity for Good were won by Ogilvy & Mather for its campaign 'Beauty Tips By Reshma' for Make Love Not Scars under the category Government Engagement, PHD India for its campaign 'The Story of an Unborn Child - Chamki' for Hindustan Unilever within the category Humanitarian Aid, and by BBDO India for 'Dads #ShareTheLoad' campaign for Procter & Gamble (P&G) India within the category Diversity and Equality.
J Walter Thompson took home a Graphite Pencil for its 'Blood Banking' campaign for Indian Red Cross Society within the Urban Living category as did TBWAIndia for the 'Snapcounsellors' campaign for LoveDoctor.in and Chayn India within the Communication and Interaction category.
The Indian agencies which clinched Wood Pencils at the D&AD Impact Awards 2016 include BBDO India for its popular and much-talked about 'Touch The Pickle' campaign for P&G India within the category Community and the agency A Good Feeling was awarded two Wood Pencils for its campaign Taxi Fabric within the two sub-categories of Community and Industry Evolution.
D&AD Impact seeks to identify and celebrate these great, transformative, creative ideas that have had real impact, and ultimately, contribute towards a better, fairer and more sustainable future for all. This new initiative is the result of a partnership between D&AD and Advertising Week.