McDonald is now head of creative, while Iqbal takes over as head of account management; Gosain is senior creative director.
DigitasLBi, a global marketing and technology agency, has elevated Mark McDonald, Sabah Iqbal, and Pooja Gosain as head of creative, head of account management, and senior creative director, respectively.
In their new roles, McDonald and Iqbal will continue to report to Prithviraj Banerjee, head of agency, DigitasLBi, as they will take on larger responsibilities to partner him in managing respective business units in the region. Gosain, as earlier, will report to McDonald.
Commenting on his new role, McDonald says, "Over the last one year, we've built up a fantastic team across creative and put in place a structure that allows for cross-discipline integration and encourages great creative work. I'm delighted to step into my new role and look forward to deliver award-winning work that makes our clients' brands count in the marketplace."
Speaking about her elevation, Iqbal says, "My time at the agency (pre its merger as LBi and now as DigitasLBi in the Publicis Network) has taught me that the most important piece to the talent puzzle is culture. While my core responsibility is to steer brands in the right direction with collaborative and sustainable management, I plan to carry forward our culture and focus my efforts on grooming, empowering, and retaining talent. My goal is to make DigitasLBi the agency of choice in the advertising industry for clients and professionals from the industry."
Commenting on her new role, Gosain shares, "Change has to be steered in the right direction and I aim to focus on leadership of the right kind. By combining great design, UX strategy, and creativity with innovative technology and data, I look forward to create a niche for DigitasLBi, as well as a learning curve for the entire team I work with. At the same time, I hope to foster a culture of fraternity, ownership, and inclusivity."
Commenting on the elevations, Banerjee adds, "(Sabah) Iqbal, (Mark) McDonald, and (Pooja) Gosain bring with them a duality of skills that are rare - the wisdom gained from their experience in past creative agencies and the agility they have instilled within themselves in this fast-paced world of digital. DigitasLBi has grown exponentially with them over the years, as they mentored their teams and produced phenomenal output at every step of their journey. Their new leadership positions do not need much getting used to, as they have been performing at heightened levels already, and will continue to help our brand grow in the future."
DigitasLBi is a global marketing and technology agency. In India, DigitasLBi employs over 275 digital professionals across the three cities of Mumbai, Delhi, and Ahmedabad. The agency's clientele includes Larsen & Toubro, HDFC Life, Parle Agro, Dabur, Mondelez, and Nivea.