Jivi Mobiles assigns strategic and creative mandate to IBD

IBD, a Percept company, has won the strategic and creative mandate for Jivi Mobiles, a feature phone brand. The mandate was won following a multi-agency pitch. The company has also roped in Hindi film actor Irrfan Khan as its brand ambassador for the purpose.

Winning the pitch entailed a comprehensive understanding of the consumer segments' behaviour, aspirations, and their criteria of consumption. The findings attained from the extensive research and development undertaken by IBD translated into developing innovative and atypical creative work which was appreciated and approved by the Jivi Mobiles management, says the agency in a press release.

Commenting on the account win, Rahul Gupta, managing director, IBD, says, "Jivi Mobiles is a great win for us. It, yet again, showcases our ability to cater to and win brands from diverse categories. We were looking for a low-medium segment mass market brand in our portfolio of brands and we are very glad to have won the Jivi Mobiles mandate. We look forward to present some incredible, out-of-the-box creative work to revolutionise this market segment and achieve the brand mission."

Pankaj Anand, chief executive officer (CEO), Jivi Mobiles, adds, "It's an absolute pleasure to announce Jivi Mobiles' association with (Irrfan) Khan. By roping in Khan, we will make our customers feel more comfortable and reassured about the brand Jivi Mobiles. Our plan is to have a long association with Khan and make him the face for all our forthcoming brand campaigns."

Anand further adds on why the company chose Khan as its brand ambassador, "His down-to-earth image of being the man-next-door has gelled very well with Indians, making him the ideal pick to endorse our products. The association will definitely take the brand closer to the consumers."

Khan will feature in the brand's upcoming campaigns, both offline and online, and will endorse Jivi Mobiles' products such as feature and smart phones. He will also be a part of various customer engagement activities that the brand has planned during the year. The association will primarily promote the expansion of the Jivi Mobiles innovative product range, says the agency in a press release.

IBD India is an integrated brand development division of Percept-Hakuhodo. Its clientele includes SYSKA LED Lights, SYSKA Accessories, SYSKA Gadget Secure, Panasonic, Georgia Gullini, Deltin Group, Vasu Pharma, Witlinger Beer, Growel 101 mall, and the TAJ Group of Hotels.