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Thought Blurb wins integrated communications mandate for My Eco Energy's Indizel

The Mumbai-based full-service design and advertising agency Thought Blurb has won the 360-degree marketing communications mandate for My Eco Energy's flagship brand Indizel.

With this, Thought Blurb will manage Indizel's marketing communication, environmental graphics, and dealer engagement.

Thought Blurb wins integrated communications mandate for My Eco Energy's Indizel

Speaking about the win, Vinod Kunj, CEO, Thought Blurb, says, "It's rare to find a product that galvanises the entire agency into this level of excitement. We are proud to be at ground zero of a technology revolution of this scope and magnitude. Indizel adds to our portfolio of eminently strong brands. Our endeavour will be to create a brand narrative that penetrates to the deepest parts of the country, and enthuse dealers and customers to adopt Indizel as their fuel of choice. Here is a product that is necessary in every industry, from road, sea, and rail transport, to agriculture and manufacturing."

My Eco Energy's Indizel is one of the first in the world to successfully market a commercially viable, alternate diesel fuel that can be used with existing, unmodified diesel engines.

Commenting on the appointment, Sachin Labde, CEO, My Eco Energy, says, "We were looking for a marketing partner that understands the impact our product will have on the business, the industry, and on global economics and geo-politics, apart from the positive effect a Euro 6 compatible fuel would have on the environment. Thought Blurb brought to the table its understanding of the enormity of the brand, strong credentials, and a flair for building and managing innovative brand concepts, and translating them into effective creative communication."

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