The account will be handled by the agency's Gurgaon office.
Sujata Appliances, a consumer electronics and home appliances brand, has assigned Soho Square with its creative mandate after a multi-agency pitch. The account will be handled by the agency's Gurgaon office.
Akhil Agarwal, founder and CEO, Sujata Appliances, adds, "Sujata has been known for its quality products and attention to detail. We are driven by a singular vision - 'to create without compromise'. We are a successful name across HORECAs and want to foster our credentials in household space. Soho Square came up with a perfect strategy for the brand, which was in line with our vision it and ambition for the coming years. Their fresh approach and undying energy was what we were seeking in our brand partner. We aim for a long and productive partnership."
Established in the year 1980, Sujata is a part of Mittal Electronics. The company manufactures mixer juicer grinders in India. Sujata's products have presence in more than 18 countries and its manufacturing capacity is more than 50,000 units per month.