Remembering 26/11...

Scarecrow Communications and Ideas@Work have come together for a for a unique initiative to mark the anniversary of the 26/11 Mumbai terror attack. A photography exhibition on 26/11 by Prashant Godbole (founder, Ideas@Work) has been organised at the Scarecrow Art Gallery in Mumbai. It is called #ShatteredNotBroken

#ShatteredNotBroken is the photographic journey of real people affected by the 26/11 attacks, who displayed great courage and character on that day. The photographs will be framed in shattered glass and the funds raised will be forwarded to the families of martyrs of the recent Uri attacks.

The idea behind the exhibition is to give people a chance to come together once again and show the world that while they may have been shattered by these attacks, but their humanity and solidarity is not broken. The world is fighting a new battle against terrorism every day. In such a scenario, it is not only the responsibility of world leaders and armies, but that of every single person, to fight this battle.

Sharing one of the pictures on Facebook, Manish Bhatt, founder, director at Scarecrow Communications, said, "I have admired Prashant Godbole's photography for a very long time now. And much as we like competing with each other over pitches, him and I have, for the first time, come together for a noble cause."

Other than promotions on social media, a website with an art gallery like display has also been created for the event. The frames, currently, give a hint of the photographic stories that will be revealed on the 26th. Special invites in frames with shattered glass have been sent out to select people from various fields such as business, sports and entertainment.

The campaign is being executed in association with crowd funding platform Ketto.org. Tickets can be bought from BookMyShow.

#ShatteredNotBroken merchandise including T-shirts (for promoters) and badges will also be available at the event.

People can support the cause by visiting the exhibition which has a nominal entry fee, through donations, or simply by talking about it on social media with #ShatteredNotBroken. On 26/11 a #ShatteredNotBroken filter for profile pictures will also be made available.