IBD India bags creative mandate of KC Milk

IBD India, a Hakuhodo Percept Company, has won the creative account of KC Milk, the flagship pasteurized milk brand of KC Diary Products.

It was a multi-agency pitch held in Chennai, and the account is estimated at Rs. 14 crore. IBD India will be responsible for revitalizing the brand image of KC Milk.

Rahul Gupta, managing director, IBD says in a press note, "We are consistently winning business of diverse nature and it gives us a sense of satisfaction to be able to cater to diverse industry businesses. Our deep understanding of consumers and our ability to create a long-term vision for 'KC' with excellent creative execution were the key factors for this win. We are very excited to have bagged this mandate to work with one of the strong and upcoming brands in the country.

S. Kannan, chief marketing officer, KC Diary Products, says, "We are very happy to partner with IBD as they bring with them in-depth knowledge and understanding of the category, which is key for creating effective advertising and communication. The strategic and creative approach we have seen from IBD is outstanding. They have brought fresh insights and a new thinking, which we believe will give us the desired impetus."

"... The company is planning to expand its presence in a big way and launch KC Milk & Curd with an integrated campaign," he adds.

According to the press note shared with us, KC Milk sells roughly 1.1 lakh litres of milk per day with the turnover of Rs. 200 crore.