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Brands that reached out to Mumbaikars while it rained: A Story in Screenshots

Take a look at some of the images we curated yesterday.

As rains lashed the city of Mumbai on Tuesday, brands across product groups reached out to consumers, online and offline. Some brands offered help in the form of their own intrinsic services, for example Ola spread the word about a shuttle service while Domino's Pizza spoke about delivering food despite the storm. Other brands spread messages about safety and offered to provide shelter, Maggi (earned media for Nestlé) and wi-fi to Mumbaikars stranded nearby. Social media channels like Facebook, Twitter and Instagram were used to circulate images and posters, while instant messaging platforms like WhatsApp and SMS were used to spread text messages. We curated a few images yesterday.

Here's the story so far, in screenshots.

Brands that reached out to Mumbaikars while it rained: A Story in Screenshots

Domino's
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Brands that reached out to Mumbaikars while it rained: A Story in Screenshots

BIG FM
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Brands that reached out to Mumbaikars while it rained: A Story in Screenshots

The Bombay Canteen
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Brands that reached out to Mumbaikars while it rained: A Story in Screenshots

Pizza Hut
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Brands that reached out to Mumbaikars while it rained: A Story in Screenshots

Crownit
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Brands that reached out to Mumbaikars while it rained: A Story in Screenshots

Ola
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Brands that reached out to Mumbaikars while it rained: A Story in Screenshots

KFC
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Brands that reached out to Mumbaikars while it rained: A Story in Screenshots

Gokul Bite
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Brands that reached out to Mumbaikars while it rained: A Story in Screenshots

Meal of the Moment - MOM
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Brands that reached out to Mumbaikars while it rained: A Story in Screenshots

OYO Rooms
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Brands that reached out to Mumbaikars while it rained: A Story in Screenshots

PizzaExpress
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Brands that reached out to Mumbaikars while it rained: A Story in Screenshots

Facebook Safety feature
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Brands that reached out to Mumbaikars while it rained: A Story in Screenshots

98.3 FM Radio Mirchi (Mirchi Mumbai)
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Brands that reached out to Mumbaikars while it rained: A Story in Screenshots

redBus
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Brands that reached out to Mumbaikars while it rained: A Story in Screenshots

Turtlemint.com
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Brands that reached out to Mumbaikars while it rained: A Story in Screenshots

UBER
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Brands that reached out to Mumbaikars while it rained: A Story in Screenshots

Rudram Group
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Brands that reached out to Mumbaikars while it rained: A Story in Screenshots

Tweet by Hypercity Mall
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Brands that reached out to Mumbaikars while it rained: A Story in Screenshots

Screenshot of Ashok Lalla's tweet
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