In her new role as the head of strategy, she will operate from the agency's Delhi office.
Wieden+Kennedy (W+K) Delhi has appointed Lubna Khan as the agency’s new head of strategy.
Prior to joining W+K Delhi, Khan was at Leo Burnett Orchard, where she was the national strategy head. Khan quit Orchard around January this year, after which the agency appointed Rohitash Srivastava as national planning head.
Speaking about her new role, Khan says, “I am excited to join the Wieden+Kennedy family, with its unique creative culture and an amazingly talented bunch of people. I look forward to helping brands in India grow and thrive, utilising the breakthrough power of strategic creativity.”
Khan brings with her over 18 years of experience in strategy and innovation. She is also a clinically trained psychologist, and continues to explore new ways of using insight for behavioural change.
Over the course of her career, Khan has worked across a diverse set of categories, partnering with organisations such as Amazon, P&G, ITC, Wipro, Nestle, GSK Consumer Healthcare, Suntory, Maybank, Kao, Samsung, Microsoft, Nokia, LG, and Airtel, to create communication with demonstrable impact on brands, businesses, culture and people. She has also worked with WPP agencies including Grey, JWT, Wunderman and Y & R, in both India and Malaysia.
Commenting on Khan's appointment, Sidharth Loyal, managing director, W+K Delhi, says in a company statement, “As W+K enters into its next phase of growth, it is our commitment to further reinforce and build on our strategic offering to help deliver a more effective creative product, and (Lubna) Khan’s extensive experience combined with a unique insight into human psychology is a definite asset."