Abid Hussain Barlaskar
Advertising

Bulbs just got cooler

After anti-germ fans, smart water and anti-bacterial paint it's the turn for light bulbs to flaunt their 'cool quotient'. The bulbs from Halonix and Crompton have a tale to tell.

We at afaqs! recently spotted a couple of ads for bulbs from two different electrical brands that are little more than just producers of light. The first one has been 'recommended' by the Indian Medical Association for its bacteria-killing properties and the other has 'Radar' in its name. The former is the new Anti-Bac LED Bulb from Crompton and the latter is the new Radar Bulb from Halonix.

As per Crompton, its innovation is equipped with Envirosafe technology that helps provide dual benefits to consumers - delivering regular LED light and also killing up to 85 per cent germs. The ad film for the new product features an expecting mother who adds to the overall anti-bacterial, health angle. "Having launched revolutionary products like the Anti-Dust fan range and the Tricool Window cooler, we are elated to be the first company to create a new category within the lighting segment with the launch of the Anti-Bac LED bulb and growing the range that fulfils the brand's promise of making the home a great place to hang out," says Mathew Job, CEO, CGCEL (Crompton Greaves).

The bulbs are currently available in Cool Day White Light with a range of two wattages -7W and 9W at Rs 180 and Rs 190 respectively.

Bulbs just got cooler

Crompton Anti-Bac LED Bulb

The Radar Bulb from Halonix has very little to do with scanning airspace for intruders or predicting the weather. The 'one-of-a-kind motion sensor bulb' called "Radar" detects human movement. It automatically turns on when any motion is detected within a fifteen-foot radius and turns off (within one minute) as soon as the motion subsides. The bulb is being boosted by a two-ad campaign crafted by Enormous Brands. Priced at Rs 349, the 'Radar' bulb is available in electrical stores across the country as well as on Amazon.

Bulbs just got cooler

Halonix Radar Bulb ad

Bulbs just got cooler

The second ad for Halonix Radar bulb

Rakesh Zutshi, MD, Halonix Technologies, mentions in a media release, "We found in our consumer research that consumers often left the bulb on in places in the house that they did not frequent. They also wanted the convenience of an auto-on, auto-off bulb, especially with kids and the elderly at home. Lastly, they also wanted a bulb that could keep their home secure from the outside by lighting up whenever there was movement. The Halonix Radar bulb and its ads were developed, keeping these consumer needs in mind."

Bulbs just got cooler

Bajaj anti-germ fans