afaqs! news bureau

BullRage launches new campaign featuring brand ambassador Shivam Dube

The campaign is conceptualised by Decision Pinnacle.

BullRAGe, a workout wear and athleisure brand officially announced its arrival by collaborating with cricketing sensation Shivam Dube in its latest campaign. 

As an athleisure and activewear brand for men and women which started out offline and  has launched its online foray through D2C and will soon be available on marketplaces across India.

Shivam Dube features in the brand campaign which brings alive the brand tagline Hope, Hustle, Triumph through the Indian cricketer’s story who is playing in the Indian team at the T20 world cup currently. Talking about being the brand ambassador for Bullrage, Shivam Dube said “Bullrage is a brand created by fitness experts, the functional fabric helps elevate my performance and I like the contemporary premium finish and detailing. I could associate with the story that Afzal, founder of Bullrage told me about his inspiration to create an activewear brand in India that can become a global brand, both of us use rage to fuel our passions and the brand speaks about taming rage to succeed in life which is something I 100% resonate with.”

Speaking on the association, founder of FairPlay Sports, which exclusively manages Shivam and other top athletes from India, Bandana Chhetri added, “Shivam Dube's partnership with Bullrage enriches our portfolio, showcasing our dedication to athletes who epitomize  resilience and excellence. This collaboration reflects our commitment to empowering individuals who embody the ethos of perseverance. Through Bullrage, we continue to champion athletes on their journey to success."

Welcoming Shivam Dube as the face of the brand, Afzal Pasha Mohammad, founder of Bullrage said “We are delighted to have Shivam as our celebrity brand Ambassador. He has shown his true potential year after year and his story of having gone through adversity, transforming himself to achieve his goals aligns with our brand values. We believe that between hustle and triumph is a moment of rage that fuels commitment and doggedness – we call this BullRAGe. BullRAGe is a high performance activewear and athleisure brand for high octane workouts.”

The campaign has been conceptualised by the growth marketing consultancy Decision Pinnacle in collaboration with Median as the production house behind the brand video.

Speaking on the brand campaign, Shivakant Menon, creative director Decision Pinnacle said “There's so much one can do if they tame their rage.Rage is a powerful resource which when stored can help fuel passion, ambition and drive needed to succeed.This holds true for athletes, fitness enthusiasts and for all of us who use rage fruitfully. A knee jerk reaction, a reckless action is wasting that rage especially in life as in  sports when you cant let rage control your actions instead bottle it up and let actions speak louder than words .We found a great match in the philosophy between the brand positioning and the story of Shivam Dube. This is what's communicated in the film. Keep an eye on BullRAGe as we look to build the biggest work out community through an apparel brand.”

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