The graffiti, an extension of Uber's #LeaveYourCarBehind campaign, was executed in Delhi by cleantech startup Chakr and Delhi Street Art.
Uber partnered with cleantech startup Chakr and Delhi Street Art for a graffiti and street art campaign at Lodhi Colony, Delhi using paint up-cycled from pollutants. The exercise is an extension of Uber's #LeaveYourCarBehind campaign, which highlights the need for citizens to avoid using their cars and adopt options such as public transport, ride-sharing and carpooling.
Chakr, the Gurugram based startup uses a patented process to manufacture paint through ‘Chakr Shield’, a device that captures contaminants at source and converts them into paint. It has been tested to have 0% toxicity, and has been recognised as Green Pro by CII-IGBC (Confederation of Indian Industry - Indian Green Building Council).
Speaking about the campaign, Manisha Lath Gupta - marketing director, Uber India and South Asia, says, “Using art as a strong platform of expression, we want to create beautiful street art to deliver our message that India and its citizens care about smarter mobility and healthier cities which lead to better, richer lives.”
Here is what it looks like: