Winners from seven categories were announced today.
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India’s disappointing run at the 2024 Cannes Lions continues after the Indian contingent picked up only two Lions – a Silver and a Bronze. The tally now stands at 14.
Cannes Lions announced winners from seven categories: Brand Experience & Activation, Creative Business Transformation, Creative Commerce, Creative Effectiveness, Creative Strategy, Innovation Lions, and Luxury & Lifestyle Lions.
Leo Burnett won a Silver metal in the ‘Creative Effectiveness’ category. Ogilvy picked up a Bronze in the ‘Creative Strategy’ category.
The Publicis-owned Leo Burnett was rewarded for its work on Oreo where the agency, through #BringBack2011tried to convince viewers to pretend the cookie brand was debuting in India.
Why? Oreo entered the country in 2011 – the year when India last won the men’s cricket world cup. What’s life without a bit of superstition?
Ogilvy, on the other hand, won a Bronze Lion in the ‘Creative Strategy’ category for VI Human Network Testing Network, a campaign the WPP-owned ad agency delivered for telecom giant Vodafone Idea (Vi).
Mumbai’s dabbawallas, combing through over 500 locations, across every by-lane, nook and corner of the city, gave Vi on-the-spot feedback about our network's performance.