The tax filing platform joined hands with Swiggy Instamart to deliver fake tax notices with groceries, aiming to drive awareness for tax returns.
Tax filing platform, Cleartax, has taken a creative route to drive awareness amongst customers about tax returns. Away from an ordinary commercial, the platform has partnered with Swiggy Instamart, in a prank aimed at Bangaloreans.
On ordering groceries, Swiggy Instamart users received a fake tax notice, with Bollywood’s veteran actor Gulshan ‘Bad Man’ Grover’s face on the notice. ‘Not this time. Get a tax refund. Not a tax notice.’ it reads. According to the company, the campaign reached nearly half a million households in a span of 3 days.
The brand appears to have taken a particularly interesting approach to building awareness. Attaching a fake tax notice to a grocery order is one way to guarantee attention, plus some panic.
Cleartax concluded its flagship tax filing festival ‘Big Filing Days’, during which the platform offered up to 55% off on its ITR filing plans. Cleartax has also partnered with Ixigo, Yatra.com, and Swiggy to offer rewards to its ITR filers.