CRED first auditioned Anil Kapoor but the result was less than jhakaas.
CRED, the credit card payment rewards app, is in a puzzle. While the start-up idea has paid solid dividends (it’s on LinkedIn’s top 10 Indian startups of 2020), the app is yet to crack the right ad and going by its attempts, there’s still time.
We saw its first attempt when the Dream11 IPL started (19 September) and it featured actor Anil Kapoor whose audition made one CRED employee ask, “Guys, do we really need to do this?”
Next, we saw CRED audition Madhuri Dixit who danced to a song that urged people to “download CRED” but it only left the employees to wonder, “What is this…”.
Moving on from Dixit, the app then auditioned Bappi Lahiri who did what he knew best: sing. But, the response was, "Seriously!"
CRED is the official partner of the Dream11 IPL in a deal that will will run through the 2022 season.