afaqs! news bureau

DreamSetGo unveils new campaign ft. Sourav Ganguly and Mary Kom

Conceptualised and produced by Jio Creative Labs, the film highlights the sports experiences that go beyond just viewing.

DreamSetGo, a sports experiences and travel platform launched ‘Experience The Exclusive’, a first-of-its-kind digital ad campaign, featuring legendary Indian cricketer - Sourav Ganguly and Olympic Gold Medalist - Mary Kom.

At the heart of the film is DreamSetGo’s ability to offer exclusive sports experiences for India’s emerging sports travellers. Conceptualised and produced by Jio Creative Labs, the film highlights the sports experiences that go beyond just viewing. With a positive play on the tagline ‘Now this is exclusive’, Sourav Ganguly highlights the brand’s offerings, right from watching a game from prime seats with VIP hospitality, legend meet and greets, locker room visits, among others. The film aims to reiterate DreamSetGo as every Indian sports fan's ultimate travel partner. 

The first film, featuring Sourav Ganguly, aims to drive awareness and recall for its exclusive offerings, including Matchday Experiences, Behind-the-scenes Access, Legend Meet & Greet, Exclusively Signed Merchandise, Elite Accommodation, Visa Services & Exclusive destination experiences. This includes access to team training sessions, locker rooms, team meetings, among others. 

Speaking about the campaign, Monish Shah, co-founder & chief business officer - DreamSetGo said, “The world has been witness to India’s passion for international sporting events. Understanding the pulse of the discerning Indian sports traveller, we curate experiences that go way beyond the bleachers. Right from exclusive hospitality experiences, prime seating, stadium tours, legend meet and greets, travel & accommodation, we offer just about everything that’s exclusive. This campaign is a sneak-peak into what sports travel looks like with DreamSetGo. We are honoured to have our Super Captain Sourav Ganguly join us in this journey since last year. His unparalleled passion to deliver the best on and off the field perfectly aligns with our commitment to make sports travel truly extraordinary”

Cricketing legend and DreamSetGo’s brand ambassador, Sourav Ganguly said, “Sports engagement and travel experiences have significantly evolved. Sports fans are looking for access to sporting events, within and outside India. DreamSetGo is the ideal partner committed to bridging this gap between sports and fans. Over the past year, I have witnessed DreamSetGo go above and beyond to deliver elevated and exclusive experiences. DreamSetGo’s commitment to delivering money-can’t-buy sports travel experiences has struck a chord with me and I am super delighted to be a part of this incredible journey.”

The campaign, endorsed by two iconic sports personalities, Sourav Ganguly and Mary Kom, embodies the spirit of excellence and exclusivity. The film is live across DreamSetGo’s digital channels like YouTube, Instagram, Linkedin and X (erstwhile Twitter). It will also be promoted across various digital advertising platforms.

Sourav Ganguly and boxing champion Mary Kom are iconic figures synonymous with dedication, passion, and the pursuit of greatness, mirroring the values that the "Experience The Exclusive" campaign embodies.

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