Aishwarya Ramesh
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Dunzo introduces 'Bengaluru starter pack' in a full page TOI ad

A full page ad in the Bangalore Times today is a low-down on how to be a local in the city of Bangalore.

Dunzo, the grocery and parcel delivery service has taken out a full page ad in Times of India today to bring readers a comprehensive 'Bengaluru starter pack'. The full page ad appeared on the cover of Bangalore Times and gives users a complete rundown on how to navigate the city of Bangalore.

This includes a guide on where to find groceries, street food, art, and more. There's references to the names of popular Kannadiga stars as well as a list of commonly used slang phrases that'll let a person fit right in.

Dunzo introduces 'Bengaluru starter pack' in a full page TOI ad

Last week, Dunzo created a similar full page ad which was a breakdown on how to speak kannada in order to navigate, buy groceries, and communicate with other Karnataka residents.

Also Read: Dunzo creates a downloadable 'Kannada starter pack' after print ad goes live

Dunzo introduces 'Bengaluru starter pack' in a full page TOI ad

Two parts of this graphic are dedicated to food - the first part is a list of local specialities to order at restaurants along with an explanation of what the dishes are.

Dunzo introduces 'Bengaluru starter pack' in a full page TOI ad

The second part is dedicated to Udipi cuisine's 'baath' dishes. Humourously titled 'have you had a bath?', take a look at the list of delicacies below.

Dunzo introduces 'Bengaluru starter pack' in a full page TOI ad

Slang is an important part of fitting in, in any new city. It's the easiest way to make friends and sound relatable. Here's a list of popular Bengaluru slang, according to the graphic.

Dunzo introduces 'Bengaluru starter pack' in a full page TOI ad

In a section titled 'extra fittings', Dunzo's graphic designer captures some of the cultural phenomenons that make Bengaluru unique.

Dunzo introduces 'Bengaluru starter pack' in a full page TOI ad