afaqs! news bureau

Google Pixel to Tata Coffee Grand to Audi; six sponsors partner with Koffee with Karan for season eight

Jaquar Bath+ Light, Fabricare by D’décor, and Only Natural Diamonds make up the rest of the sponsors.

Disney+ Hotstar is back with a new season of its celebrity talk show, Koffee With Karan. The all-new season, hosted by the producer, director, show anchor and actor Karan Johar, gives brands an opportunity to connect with consumers. The show has onboarded six sponsors, three returning and three new ones.

Google Pixel will serve as the smartphone partner and Jaquar Bath+ Light as the lighting partner. For the third time in a row, the show will be driven by Audi along with Fabricare by D'Decor. Tata Coffee Grand will be brewing the conversations while Only Natural Diamonds will add to the glamour quotient.

Season eight of Koffee with Karan will be releasing exclusively on Disney+ Hotstar from October 26.

Ajit Varghese, head of network, Disney Star, said, “Koffee With Karan is a legacy asset of Disney+ Hotstar that has grown in popularity from season to season. Across all editions, it has been a strong bridge connecting premium brands to viewers. With the marquee show once again streaming exclusively on Disney+ Hotstar, our sponsors will get the opportunity to reach a wider and more captivated audience than ever before.”

Gaurav Sinha, head (marketing & PR), Audi India sharing about the brand’s association with the show for the third time said, “Audi is thrilled to continue its strong association with Koffee With Karan. Since the show transitioned into its Disney+ Hotstar exclusive format starting from Season 7, it has created exciting opportunities for us to connect with our core audience – the premium, urban, affluent, young achievers at scale.”

Through the show, Disney+ Hotstar offers a variety of advertising and branded content solutions to help businesses across sectors engage with the audiences more effectively.

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