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And this time, it’s not rude to stare.
There are experiential billboards and then there is this one that will make you stop, whip out your smartphone and snap a selfie, or you will end up asking a passerby or your annoyed friend to click one.
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Now, who is behind these billboards, you ask. Well, it is Google Shopping.
Estefanio Holtz, group creative director at BBH USA, shared images of the billboards in Bushwick (Flushing & Irving) or SoHo (Lafayette & Grand) on LinkedIn. It made curious walkers stop, investigate and, most likely, click photographs. What better brand recall than making people stop and stare at your work?
Also Read: Google's new ads focus on the search engine's shopping feature
Google India released three ads in October 2020 that portrayed the search engine giant as a product aggregator across e-commerce platforms. It helped the customers snap up the best possible deals available.
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